Skooiz unveils study on behaviour and attitude of French Canadians when searching on the web

Skooiz.com unveils exclusive study on behaviour and attitude of French Canadians when searching on the web. Skooiz conducted this online survey in collaboration with its partner Mastodonte Communication, an email marketing agency owner of the largest French-speaking bulk email opt-in list in Canada and popular contest site Wannawin.ca. 1272 members from Mastodonte’s email marketing list were surveyed on 17 questions about their web search behaviours and attitudes.

Results
Results show that French Canadians have reached a certain maturity level in using internet, primarily in terms of search habits.

Key Findings

• French Canadians are very active web searchers. Close to 65% use search engines from 2 to 10 times a day.
• A wide majority of respondents (85%) feel satisfied with the primary results from search requests. Only 1,6% were unsatisfied, while 8,8% were very unsatisfied from the results.
• More than 48,9%, use 2 keywords when searching and close to 31% use 3 keywords. Only 9,5% use one specific keyword and close to 11% type in 4 keywords.
• More than 40% sometimes use advanced search functions and 9% very often.
• 40,2% of French Canadian search users were neutral about the relevance of sponsored links. Only, 17,4% find them relevant or very relevant. 32,3% of surveyed searchers find sponsored links irrelevant.

For more information on our findings download the complete study on behaviour and attitude of French Canadians when searching on the web here

You found these results relevant and representative ? Tell us what you think.

If you are interested in getting expert search engine marketing services for your website or e-store simply drop me an email andres@skooiz.com or call at 514.787.1769

News Coverage

• www.searchenginejournal.com/search-behavior-study-how-do-french-canadians-search-the-web/5167/
• www.seonewsblog.com/statistics-on-search-engines-and-their-users

Andres Restrepo
Skooiz Team